Post by account_disabled on Feb 22, 2024 5:10:10 GMT -5
The for or to market. Specific to the multiservice business its not a smart move to put singlelocation NAP on multiple websites. In other words if your construction firm is located at Main Street in Funky Town but consumers and Google are finding that same physical address associated with fences.com bathroomremodeling.com decks.com and kitchenremodeling.com you are sowing confusion in the ecosystem. Which is the authoritative business associated with that address Some business owners further compound problems by assuming they can then build separate sets of local business listings for each of these different serviceoriented domains violating Googles guidelines which state Do not create more than one page for each location of your business.
The whole thing can become a giant mess instead of the clean manageable America Mobile Number List simplicity of a single brand tied to a single domain with a single NAP signal. With raretononexistent exceptions I consider EMDs to be missed opportunities for brand building. Imagine if instead of being Whole Foods at WholeFoods.com the natural foods giant had decided they needed to try to squeeze a ranking boost out of buying domains to represent the eventual number of locations they now operate. WholeFoodsDallas.com WholeFoodsMississauga.com etc Such an approach would get out of hand very fast.
Even the smallest businesses should take cues from big commerce. Your brand is the magic password you want on every consumers lips associated with every service you offer in every location you open. As I recently suggested to a Moz community member be proud to domain your flower shop as rossirovetti.com instead of hoping FloralDeliveryhoursSanFrancisco.com will boost your rankings. Its authentic easy to remember looks trustworthy in the SERPs and is ripe for memorable brand building. What to do about it While I cant speak to the minutiae of every single scenario Ive yet to be part of a discussion about multisites in the Local SEO community in which I didnt advise consolidation. Basically the business should choose a single proud.
The whole thing can become a giant mess instead of the clean manageable America Mobile Number List simplicity of a single brand tied to a single domain with a single NAP signal. With raretononexistent exceptions I consider EMDs to be missed opportunities for brand building. Imagine if instead of being Whole Foods at WholeFoods.com the natural foods giant had decided they needed to try to squeeze a ranking boost out of buying domains to represent the eventual number of locations they now operate. WholeFoodsDallas.com WholeFoodsMississauga.com etc Such an approach would get out of hand very fast.
Even the smallest businesses should take cues from big commerce. Your brand is the magic password you want on every consumers lips associated with every service you offer in every location you open. As I recently suggested to a Moz community member be proud to domain your flower shop as rossirovetti.com instead of hoping FloralDeliveryhoursSanFrancisco.com will boost your rankings. Its authentic easy to remember looks trustworthy in the SERPs and is ripe for memorable brand building. What to do about it While I cant speak to the minutiae of every single scenario Ive yet to be part of a discussion about multisites in the Local SEO community in which I didnt advise consolidation. Basically the business should choose a single proud.